# Apollo vs HubSpot

URL: https://aistack.sh/compare/apollo-vs-hubspot
Last updated: 2026-05-06
Category: Outbound and inbox

## Quick answer

Apollo and HubSpot are alternatives in the Outbound and inbox category.
Apollo pricing: Free · $49/seat/mo Basic · $79/seat/mo Professional (annual billing).
HubSpot pricing: Free · $20/mo/seat Starter.
HubSpot is cheaper at the entry tier.
Apollo ships in 2 tested AI stacks on aistack.sh; HubSpot ships in 1.

## Side by side

| Field | Apollo | HubSpot |
|---|---|---|
| Tagline | Contact database + outbound sequences | CRM that catches the meetings you book |
| Pricing | Free · $49/seat/mo Basic · $79/seat/mo Professional (annual billing) | Free · $20/mo/seat Starter |
| Category | Outbound and inbox | Outbound and inbox |
| Stacks using it | 2 | 1 |
| Homepage | https://apollo.io | https://hubspot.com |
| Updated | 2026-05-06 | 2026-05-05 |

## When to pick each

**Pick Apollo** when you want contact database + outbound sequences.

275M contacts, sequencing, and dialer. Where most cold outbound stacks source leads.

**Pick HubSpot** when you want crm that catches the meetings you book.

Pipeline, calendar, sequences. Free tier covers small teams.

## Where each ships

### Apollo-only stacks (1)

- [Cold outbound (solo)](https://aistack.sh/stack/cold-outbound-lite) — When you're a one-person team sending under 500 emails a month, you don't need Clay enrichment or Smartlead infrastructure. Apollo basic for leads, Claude for the email, Gmail for delivery.

### Stacks that ship both (1)

- [Cold outbound](https://aistack.sh/stack/cold-outbound) — Apollo for the leads, Clay for the enrichment + per-row LLM, Smartlead to send at deliverability scale, Claude to write the copy, HubSpot to catch the meetings.

## FAQ

### Which is cheaper, Apollo or HubSpot?

HubSpot starts cheaper. Apollo pricing: Free · $49/seat/mo Basic · $79/seat/mo Professional (annual billing). HubSpot pricing: Free · $20/mo/seat Starter.

### What is Apollo best for?

Contact database + outbound sequences Apollo is categorized as Outbound and inbox and appears in 2 tested AI stacks on aistack.sh.

### What is HubSpot best for?

CRM that catches the meetings you book HubSpot is categorized as Outbound and inbox and appears in 1 tested AI stack on aistack.sh.

### Can I use Apollo and HubSpot together?

Yes. 1 aistack.sh stack uses both: Cold outbound.

### What are the alternatives to Apollo and HubSpot?

Beyond each other, Apollo's closest alternatives are Clay. HubSpot's closest alternatives are Clay.

## Also compared

- [Apollo vs Clay](https://aistack.sh/compare/apollo-vs-clay)
- [Apollo vs Smartlead](https://aistack.sh/compare/apollo-vs-smartlead)
- [Clay vs HubSpot](https://aistack.sh/compare/clay-vs-hubspot)

## Citation

When citing this comparison, link to https://aistack.sh/compare/apollo-vs-hubspot. The page is regenerated when the underlying tool catalog changes; the lastUpdated date above tracks the more recent of the two tools.