Head-to-head comparison

Customer.io vs Klaviyo

Klaviyo is cheaper at $45/mo, against $100/mo.

· yesterday
Customer.io
Lifecycle email
$100/mo
$100/mo 5k profiles

Lifecycle and CRM automation across email, SMS, push

Klaviyo
Klaviyo
Lifecycle email
$45/mo
Free 250 contacts · $45/mo 1,500 contacts

Ecommerce email and SMS marketing automation

Quick answer

Customer.io and Klaviyo are alternatives in the Lifecycle email category. Customer.io: Lifecycle and CRM automation across email, SMS, push. Klaviyo: Ecommerce email and SMS marketing automation. Klaviyo is cheaper at $45/mo against $100/mo.

Customer.io vs Klaviyo FAQ
Which is cheaper, Customer.io or Klaviyo?

Klaviyo, at $45/mo against $100/mo.

What is Customer.io best for?

Lifecycle and CRM automation across email, SMS, push. It sits in the lifecycle email category.

What is Klaviyo best for?

Ecommerce email and SMS marketing automation. It sits in the lifecycle email category.

Can I use Customer.io and Klaviyo together?

They are alternatives at the same step, so most stacks pick one or the other. No aistack.sh stack uses both today, though nothing prevents a custom workflow.

What are the alternatives to Customer.io and Klaviyo?

Beyond each other, Customer.io's closest alternatives are tracked in its tool page. Klaviyo's closest alternatives are tracked in its tool page.

Also compared
Spotted something off?
Wrong price, dead link, stale tool — anything. We review every fix.
Suggest a fix to this tool