275M contacts. Filter by ICP, export to Clay.
Cold outbound
Apollo for the leads, Clay for the enrichment + per-row LLM, Smartlead to send at deliverability scale, Claude to write the copy, HubSpot to catch the meetings.
Trigger-based personalization at scale. The competitive moat of modern outbound.
Tighter, less salesy hooks than the alternatives. 4-line emails out-perform 8-line.
Unlimited inboxes + warmup. The reason your sequences land in inbox not spam.
Free tier covers small teams. Sequences + meetings on the same record.
- apollo$49
- clay$0 trial
- claude$20
- smartlead$39
- hubspotFree
- apollo$79
- clay$149
- claude$20
- smartlead$94
- hubspotFree
- apollo$390
- clay$349
- claude$80 API
- smartlead$179
- hubspot$150 Starter
Fast mode for Claude Opus 4.8 deprecated with November 30 removal date
Fast mode for Claude Opus 4.8 is being deprecated and will be removed on November 30, 2026. Developers using fast mode with Opus 4.8 must migrate to Claude Opus 5.5 to continue using the feature.
Usage and Cost Analytics API launched in beta to track token consumption and costs
Anthropic released the Usage and Cost Analytics API in beta, enabling organizations to monitor token usage and costs across Claude API consumption with filtering and grouping by dimensions like model, workspace, and API key. The API provides /v1/organizations/analytics/usage and /v1/organizations/analytics/cost endpoints. Legacy usage reporting endpoints remain supported.
Messages API and Token Counting API maximum request size increased to 128 MB
The maximum request size for the Messages API and Token Counting API doubled from 32 MB to 128 MB on the first-party Claude API, allowing developers to process significantly larger payloads in single requests. This change takes effect immediately and applies to both APIs.
Claude Tag API released in beta for Claude Enterprise organizations on Slack
The Claude Tag API is now available in beta for Claude Enterprise organizations, providing endpoints to read and configure Claude Tag settings on Slack channels and workspaces with Access bundle support. The API requires Admin API keys with read:claude_tag or write:claude_tag scope. This feature is exclusive to Claude Enterprise.
- 1Define ICPApollo
Apollo: filter to your tightest ICP. Export 1k contacts.
- 2EnrichClay
Clay: pull tech stack, headcount changes, recent funding. One LLM call per row to write the hook.
Prompt · Per-row personalization (Clay LLM column)You are writing a 1-line opener for a cold email. ONE specific reference, not two. Company: {{company_name}} Role of recipient: {{title}} Recent trigger (pick the strongest of these): {{recent_funding}} | {{headcount_change}} | {{tech_change}} | {{news_event}} Output ONE sentence (max 22 words) that: - references exactly one trigger by name - lands a small, accurate observation about what it means for them - does not flatter, does not say "I noticed", does not say "congrats" - ends in a period, not a question Output only the sentence. - 3Write copyClaude
Claude writes the 4-line email per persona. Test 3 hooks per ICP.
Prompt · 4-line cold email by personaWrite a 4-line cold email. Persona: {{title}} at {{company_size}} {{vertical}} companies. Pain we solve: {{1-line pain}}. Proof: {{1 specific outcome with a number}}. Soft CTA: {{e.g. "open to a 12-min look next week?"}}. Constraints: - Subject line: 3 to 5 words, lowercase, no clickbait. Output 3 options. - Body: exactly 4 lines (line 1 hook, line 2 pain, line 3 proof, line 4 CTA). - Total under 80 words. - No "I hope this finds you well", no "I'd love to", no "quick question". - One CTA only. No P.S. Output: subject options, then the email body.Prompt · 3 hook variants for A/B testGenerate 3 distinct hooks for the email above. Each hook should test a different angle: 1. Trigger-based (recent change at their company) 2. Peer-based (a similar company already does this) 3. Status-quo cost (what doing nothing costs them) Each hook is 1 line under 18 words. Output as a numbered list, no commentary.
- 4SendSmartlead
Smartlead, 30 sends/inbox/day, 6 inboxes per persona. Warmup always on.
- 5CatchHubSpot
HubSpot sequences hand off to AE. Meetings booked = stop the sequence.
1.4% reply rate, 0.6% meeting rate at 4k sends/month. 5 closed-won in Q3 from outbound alone, $130k ACV pipeline.
Send from inboxes you don't care about. One sequence's bad luck kills your real domain.
Reference one trigger, never two. Two reads as stalking.
60% of replies come from email 3 or 4. Sequence ≥ 5.
What changed in AI tools and the stacks that ship. One email a week.


