275M contacts. Filter by ICP, export to Clay.
Cold outbound
Apollo for the leads, Clay for the enrichment + per-row LLM, Smartlead to send at deliverability scale, Claude to write the copy, HubSpot to catch the meetings.
Trigger-based personalization at scale. The competitive moat of modern outbound.
Tighter, less salesy hooks than the alternatives. 4-line emails out-perform 8-line.
Unlimited inboxes + warmup. The reason your sequences land in inbox not spam.
Free tier covers small teams. Sequences + meetings on the same record.
- apollo$49
- clay$0 trial
- claude$20
- smartlead$39
- hubspotFree
- apollo$79
- clay$149
- claude$20
- smartlead$94
- hubspotFree
- apollo$390
- clay$349
- claude$80 API
- smartlead$179
- hubspot$150 Starter

Clay integrates with Webflow to enable scalable website personalization
Clay now integrates with Webflow, allowing GTM teams to build and manage personalized website experiences at scale directly within their GTM workflow tools.

Clay releases new open-weight models for Claygent
New open-weight models are now available for Claygent, expanding the model options developers can choose for AI-powered prospecting and research. This gives teams more flexibility in selecting which LLMs power their automated workflows.

Claygent adds open-weight models
Clay released new open-weight models for Claygent, expanding model options for AI-powered research and automation. This gives developers alternative model choices beyond proprietary options, potentially improving cost and latency for their workflows.

Clay integrates with Salesforce Pardot for bi-directional prospect sync
New Pardot integration enables Clay users to sync prospects and list membership between Clay and Salesforce Account Engagement, bridging data between platforms.
- 1Define ICPApollo
Apollo: filter to your tightest ICP. Export 1k contacts.
- 2EnrichClay
Clay: pull tech stack, headcount changes, recent funding. One LLM call per row to write the hook.
Prompt · Per-row personalization (Clay LLM column)You are writing a 1-line opener for a cold email. ONE specific reference, not two. Company: {{company_name}} Role of recipient: {{title}} Recent trigger (pick the strongest of these): {{recent_funding}} | {{headcount_change}} | {{tech_change}} | {{news_event}} Output ONE sentence (max 22 words) that: - references exactly one trigger by name - lands a small, accurate observation about what it means for them - does not flatter, does not say "I noticed", does not say "congrats" - ends in a period, not a question Output only the sentence. - 3Write copyClaude
Claude writes the 4-line email per persona. Test 3 hooks per ICP.
Prompt · 4-line cold email by personaWrite a 4-line cold email. Persona: {{title}} at {{company_size}} {{vertical}} companies. Pain we solve: {{1-line pain}}. Proof: {{1 specific outcome with a number}}. Soft CTA: {{e.g. "open to a 12-min look next week?"}}. Constraints: - Subject line: 3 to 5 words, lowercase, no clickbait. Output 3 options. - Body: exactly 4 lines (line 1 hook, line 2 pain, line 3 proof, line 4 CTA). - Total under 80 words. - No "I hope this finds you well", no "I'd love to", no "quick question". - One CTA only. No P.S. Output: subject options, then the email body.Prompt · 3 hook variants for A/B testGenerate 3 distinct hooks for the email above. Each hook should test a different angle: 1. Trigger-based (recent change at their company) 2. Peer-based (a similar company already does this) 3. Status-quo cost (what doing nothing costs them) Each hook is 1 line under 18 words. Output as a numbered list, no commentary.
- 4SendSmartlead
Smartlead, 30 sends/inbox/day, 6 inboxes per persona. Warmup always on.
- 5CatchHubSpot
HubSpot sequences hand off to AE. Meetings booked = stop the sequence.
1.4% reply rate, 0.6% meeting rate at 4k sends/month. 5 closed-won in Q3 from outbound alone, $130k ACV pipeline.
Send from inboxes you don't care about. One sequence's bad luck kills your real domain.
Reference one trigger, never two. Two reads as stalking.
60% of replies come from email 3 or 4. Sequence ≥ 5.
What changed in AI tools and the stacks that ship. One email a week.

