LLMs · in SEO content engine

Claude for SEO content engine

Drafting in the SEO content engine stack. Long context, so a brief, a call transcript, and a brand-voice doc all fit in one prompt instead of getting summarized down first.

· yesterday
Where Claude fits in the workflow
  1. 2
    Build the brief

    Turn the Ahrefs SERP data into a brief before anyone writes a word: the target keyword, the gaps in the top-ranking pages, and the structure the draft needs to hit.

    Prompt · Brief from Ahrefs SERP data
    You are building a content brief for {{keyword}}, monthly search volume {{search_volume}}, Keyword Difficulty {{kd_score}}.
    
    Here is what the top 10 ranking pages cover, pasted from Ahrefs (title, word count, headings):
    """
    {{paste ahrefs serp overview or content gap export}}
    """
    
    Produce a brief with:
    1. **Target keyword and intent** - one sentence on what the searcher actually wants.
    2. **Gaps** - 3 to 5 things the top 10 pages miss or handle poorly, specific enough to write toward.
    3. **Outline** - H2s and H3s, each with a one-line note on what it needs to cover and roughly how many words.
    4. **Angle** - the one thing this post says that the top 10 don't.
    
    Rules:
    - No em dashes. Use commas, periods, or parentheses.
    - Every outline item ties back to a gap or the intent, not a generic subtopic.
    
    Output the brief as Markdown, ready to hand to a writer or drop straight into a drafting prompt.
  2. 4
    Draft

    Feed Claude the brief, the sourced research, and a brand-voice doc in one prompt. Long context means all three fit without summarizing any of them down first.

    Prompt · Draft from brief and sourced research
    Write a post for {{publication_name}}, audience {{audience}}. Voice: {{e.g. direct, specific, mildly skeptical of hype}}.
    
    Brief:
    """
    {{paste the outline and brief from the previous step}}
    """
    
    Sourced research, use these claims and cite the source inline:
    """
    {{paste perplexity answers with sources}}
    """
    
    Rules:
    - Follow the outline's H2s and H3s in order. Do not add or drop sections.
    - Every claim pulled from the research block gets an inline citation, like "(Ahrefs blog, 2026)".
    - Open with a specific number or fact, not a definition of the topic.
    - Never use "delve", "in today's landscape", "it's important to note", "unlock the power of".
    - No em dashes. Use commas, periods, or parentheses.
    - Target length: {{word_count_target}} words, matching the brief.
    
    Output the full draft as Markdown.
Cost in this stack
$20
Of the $49/mo 1 to 2 posts/wk budget
Tool pricing
$20/mo Pro · Sonnet API $2/$10 per M tokens (input/output)
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Workflow, costs at three usage tiers, prompts, pitfalls.
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