LLMs · in UGC ad creative

Claude for UGC ad creative

Script variations in the UGC ad creative stack. Best at ad-copy hooks; can generate 30 variants from 1 brief without all sounding the same.

· 1 weeks ago
Where Claude fits in the workflow
  1. 1
    Brief to 30 hooks

    Claude turns one product brief into 30 hook variants across 3 angles.

    Prompt · 30 ad hooks across 3 angles
    Product brief:
    """
    {{paste product brief: what it is, who it's for, what makes it different, 1 customer quote}}
    """
    
    Generate 30 short-form ad hooks for vertical video ads (TikTok, Reels, Shorts), split evenly across 3 angles:
    
    1. **Pain hook** — open with the audience's problem in their words.
    2. **Solution hook** — open with the surprising mechanic or result.
    3. **Social proof hook** — open with a specific outcome from a named (or anonymized) user.
    
    For each hook:
    - Format: "{HOOK LINE} (angle: pain/solution/proof)"
    - Hook line: 8 to 14 words, spoken-word friendly, hard consonants up front
    - No "Are you tired of", no "Imagine if", no "Stop scrolling"
    - One concrete noun or number per hook
    
    Output as a numbered list 1 to 30.
Cost in this stack
$20
Of the $24/mo 10 ads/wk budget
Tool pricing
$20/mo Pro · Sonnet API $3/$15 per M tokens (input/output)
Alternatives to Claude at this step
Other tools in the UGC ad creative stack
Other stacks using Claude
See the full UGC ad creative stack
Workflow, costs at three usage tiers, prompts, pitfalls.
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