# Clay

> Spreadsheet-shaped lead enrichment

Source: https://aistack.sh/tool/clay
Category: Outbound and inbox
Site: https://clay.com
Status: active
Last verified by a human: 2026-05-06

Pull from 50+ data providers, then call an LLM per row to write personalized outreach.

## Pricing

As published on the tool page: $185/mo Launch · $495/mo Growth

## Alternatives

- Apollo — https://aistack.sh/tool/apollo

## Head-to-head comparisons

- [Apollo vs Clay](https://aistack.sh/compare/apollo-vs-clay) (markdown: https://aistack.sh/compare/apollo-vs-clay/llms.txt)
- [Clay vs HubSpot](https://aistack.sh/compare/clay-vs-hubspot) (markdown: https://aistack.sh/compare/clay-vs-hubspot/llms.txt)

## Used in 1 tested stack

- [Cold outbound](https://aistack.sh/stack/cold-outbound) — Enrichment + per-row LLM, $342/mo

## Recent changes

- **Clay releases new open-weight models for Claygent** (2026-09-07, release) — New open-weight models are now available for Claygent, expanding the model options developers can choose for AI-powered prospecting and research. This gives teams more flexibility in selecting which LLMs power their automated workflows. Source: https://www.clay.com/changelog
- **Claygent adds open-weight models** (2026-09-07, release) — Clay released new open-weight models for Claygent, expanding model options for AI-powered research and automation. This gives developers alternative model choices beyond proprietary options, potentially improving cost and latency for their workflows. Source: https://www.clay.com/changelog
- **Clay integrates with Webflow to enable scalable website personalization** (2026-09-07, feature) — Clay now integrates with Webflow, allowing GTM teams to build and manage personalized website experiences at scale directly within their GTM workflow tools. Source: https://www.clay.com/changelog
- **Clay integrates with Salesforce Pardot for bi-directional prospect sync** (2026-09-01, feature) — New Pardot integration enables Clay users to sync prospects and list membership between Clay and Salesforce Account Engagement, bridging data between platforms. Source: https://www.clay.com/changelog
- **Webflow and Clay integration enables scalable website personalization for GTM** (2026-08-31, feature) — Clay integrates with Webflow to unlock dynamic website personalization capabilities for marketing teams. This enables building personalized website experiences based on Clay's data enrichment and audience targeting. Source: https://www.clay.com/changelog
- **Advanced Search in Clay MCP enables cross-entity queries from Claude and ChatGPT** (2026-08-31, feature) — Clay MCP now supports advanced cross-entity search over people, company, and job data directly from Claude or ChatGPT. This deepens integration with popular AI tools for building enrichment-powered workflows. Source: https://www.clay.com/changelog
- **Pardot integration enables bidirectional sync with Salesforce Account Engagement** (2026-08-31, feature) — New integration connects Clay to Salesforce Account Engagement (Pardot) for syncing prospects and list membership. Developers can now build pipelines that combine Clay enrichment with Salesforce marketing automation. Source: https://www.clay.com/changelog
- **Clay MCP adds cross-entity search from Claude and ChatGPT** (2026-08-31, feature) — Advanced Search capability launched in Clay MCP, enabling developers to run cross-entity searches over people, company, and job data directly from Claude or ChatGPT. This expands MCP integration to support complex queries without leaving AI tools. Source: https://www.clay.com/changelog
- **Clay integrates with Salesforce Account Engagement (Pardot)** (2026-08-31, feature) — Clay now syncs prospects and list membership bidirectionally with Salesforce Account Engagement. Developers can build workflows that move enriched data between Clay and Salesforce's marketing automation platform. Source: https://www.clay.com/changelog
- **Clay Sequencer 2.0 enables native cold outbound within the data platform** (2026-08-31, release) — Major release of Clay's sequencer that brings cold outbound campaign execution directly into Clay's workspace, eliminating tool-switching for GTM teams running outbound programs. Source: https://www.clay.com/changelog

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From aistack.sh. Last updated 2026-05-06.