Outbound and inbox · in Cold outbound
Clay for Cold outbound
Enrichment + per-row LLM in the Cold outbound stack. Trigger-based personalization at scale. The competitive moat of modern outbound.
· 1 weeks ago
Where Clay fits in the workflow
- 2Enrich
Clay: pull tech stack, headcount changes, recent funding. One LLM call per row to write the hook.
Prompt · Per-row personalization (Clay LLM column)You are writing a 1-line opener for a cold email. ONE specific reference, not two. Company: {{company_name}} Role of recipient: {{title}} Recent trigger (pick the strongest of these): {{recent_funding}} | {{headcount_change}} | {{tech_change}} | {{news_event}} Output ONE sentence (max 22 words) that: - references exactly one trigger by name - lands a small, accurate observation about what it means for them - does not flatter, does not say "I noticed", does not say "congrats" - ends in a period, not a question Output only the sentence.
Cost in this stack
$0 trial
Of the $120/mo solo, 500 sends/mo budget
Tool pricing
$185/mo Launch · $495/mo Growth
Other tools in the Cold outbound stack
See the full Cold outbound stack
Workflow, costs at three usage tiers, prompts, pitfalls.
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