Head-to-head comparison

Apollo vs Clay: 2026 comparison

Side-by-side: pricing, category, alternatives, and which AI stacks on aistack.sh use each tool today.

· 2 weeks ago
Quick answer

Apollo and Clay are alternatives in the Outbound and inbox category. Apollo pricing: Free · $49/seat/mo Basic · $79/seat/mo Professional (annual billing). Clay pricing: $185/mo Launch · $495/mo Growth. Apollo is cheaper at the entry tier. Apollo ships in 2 tested AI stacks on aistack.sh; Clay ships in 1. Pick Apollo when you want contact database + outbound sequences. Pick Clay when you want spreadsheet-shaped lead enrichment.

At a glance
Apollo
Apollo
Outbound and inbox

Contact database + outbound sequences

Pricing
Free
Used in
2 stacks
Updated
2026-05-06
Clay
Clay
Outbound and inbox

Spreadsheet-shaped lead enrichment

Pricing
$185/mo Launch
Used in
1 stack
Updated
2026-05-06
Pricing
ToolPricingFree tier
ApolloApolloFree · $49/seat/mo Basic · $79/seat/mo Professional (annual billing)Yes
ClayClay$185/mo Launch · $495/mo GrowthNo
Where each ships
Apollo-only stacks (1)
Clay-only stacks (0)

No stacks in the catalog use this exclusively today.

Stacks that ship both
Apollo vs Clay FAQ
Which is cheaper, Apollo or Clay?

Apollo starts cheaper. Apollo pricing: Free · $49/seat/mo Basic · $79/seat/mo Professional (annual billing). Clay pricing: $185/mo Launch · $495/mo Growth.

What is Apollo best for?

Contact database + outbound sequences Apollo is categorized as Outbound and inbox and appears in 2 tested AI stacks on aistack.sh.

What is Clay best for?

Spreadsheet-shaped lead enrichment Clay is categorized as Outbound and inbox and appears in 1 tested AI stack on aistack.sh.

Can I use Apollo and Clay together?

Yes. 1 aistack.sh stack uses both: Cold outbound.

What are the alternatives to Apollo and Clay?

Beyond each other, Apollo's closest alternatives are tracked in its tool page. Clay's closest alternatives are tracked in its tool page.

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