Head-to-head comparison

Apollo vs HubSpot

HubSpot is cheaper at $20/mo, against $49/mo.

· 4 months ago
Apollo
Apollo
Outbound and inbox
$49/mo
Free · $49/seat/mo Basic · $79/seat/mo Professional (annual billing)

Contact database + outbound sequences

HubSpot
Outbound and inbox
$20/mo
Free · $20/mo/seat Starter

CRM that catches the meetings you book

Quick answer

Apollo finds the contacts, HubSpot keeps the deals. Apollo is a 275M-contact database with sequencing and a dialer bolted on, which is where most cold outbound starts. HubSpot is a CRM with pipeline, calendar, and sequences, which is where those conversations go once someone replies. Small teams can run HubSpot free; almost nobody replaces Apollo's data with it.

Apollo and HubSpot are alternatives in the Outbound and inbox category. Apollo: Contact database + outbound sequences. HubSpot: CRM that catches the meetings you book. HubSpot is cheaper at $20/mo against $49/mo.

When to pick which
Apollo
Pick Apollo when
  • You need to source leads, not just store them: 275M contacts is the whole reason to buy it.
  • Cold outbound is the motion, and you want sequencing and a dialer in the same tool as the data.
  • You are staffing a small SDR team and can live with $49/seat/mo Basic or $79/seat/mo Professional on annual billing.
  • You want to test the database before paying, which the free tier allows.
Pick HubSpot when
  • You need a CRM: pipeline, calendar, and the meetings you already booked.
  • Your team is small enough that the free tier covers it.
  • You want a cheap paid step up rather than a per-seat data bill: Starter is $20/mo/seat.
  • The bottleneck is follow-up and forecasting, not finding names.
Hard differences
AttributeApolloHubSpot
Primary jobContact database + outboundCRM
Contact data275M contacts includedBring your own
DialerIncludedNot the product
Free tierYesYes, covers small teams
Entry paid price$49/seat/mo Basic, annual billing$20/mo/seat Starter
Where each ships
Apollo-only stacks (1)
Stacks that ship both
Apollo vs HubSpot FAQ
Should you pick Apollo or HubSpot?

Apollo finds the contacts, HubSpot keeps the deals. Apollo is a 275M-contact database with sequencing and a dialer bolted on, which is where most cold outbound starts. HubSpot is a CRM with pipeline, calendar, and sequences, which is where those conversations go once someone replies. Small teams can run HubSpot free; almost nobody replaces Apollo's data with it.

Which is cheaper, Apollo or HubSpot?

HubSpot, at $20/mo against $49/mo.

What is Apollo best for?

Contact database + outbound sequences. It sits in the outbound and inbox category, and ships in 2 tested stacks here.

What is HubSpot best for?

CRM that catches the meetings you book. It sits in the outbound and inbox category, and ships in 1 tested stack here.

Can I use Apollo and HubSpot together?

Yes. 1 aistack.sh stack uses both: Cold outbound.

What are the alternatives to Apollo and HubSpot?

Beyond each other, Apollo's closest alternatives are Clay. HubSpot's closest alternatives are Clay.

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